“Everything, and I mean everything, competes for your attention” – Howard Tullman.
This famous quote has never been more true than in today’s consumer world. Every billboard, advert, website, Facebook ad and T.V. preview competes for your attention. Those growing up with technology have learnt to quickly flick their attention around until they find something of interest to engage with. You want to be that thing that they engage with.
Video > Messaging > Emailing
Visual communication is still the dominant form of preferred communication among customers in the digital spectrum. It is processed 60,000 times faster than text based content. As such, many companies are moving to communicate with their customers via video and social media.
Instant messaging is also becoming a preferred consumer option. Instant messaging, whether over text, WhatsApp or Facebook chat is simply easier and more accessible than emails. You want to be where the customers are, and where they are, their phones are.
Snapchat can be a fun and ultimately very interesting experience for the customer. It’s an emerging trend in customer service and sometimes all you need is that “likeability” factor to make the sale.
Sign up to our Free Webinar – 5 Essential Service Trends for 2017
Exploiting technology to give the very best service to your customers is a great way to grow your business. To learn how to leverage key social media trends to deliver improved customer satisfaction, greater retention and faster business growth, sign up to our FREE webinar.
Join us on the 23rd November at 2pm GMT and get 60 minutes with industry experts Valur Svansson, Principal Consultant at IP Integration and Sentiment’s Mike Elliott, to learn more about these trends in the context of your business:
- How customer service teams, marketing and technology are converging
- How social data can be used to improve business performance
- How to improve response times
- How chat apps are changing the way we communicate
- Seamless channel integration
Can’t make it? Register and we’ll send you the recording!