Brussels, 10 January 2017 — The European Commission proposes “high level” GDPR data tracking rules which will inevitably affect WhatsApp, Facebook, Skype and more, and will include protection for users to restrict advertising potential for email and messaging services.
The Commission is proposing new legislation to ensure stronger privacy in electronic communications, while opening up new business opportunities.
The measures presented today aim to update current rules, extending their scope to all electronic communication providers. They also aim to create new possibilities to process communication data and reinforce trust and security in the Digital Single Market – a key objective of the Digital Single Market strategy. At the same time, the proposal aligns the rules for electronic communications with the new world-class standards of the EU’s General Data Protection Regulation. The Commission is also proposing new rules to ensure that when personal data are handled by EU institutions and bodies privacy is protected in the same way as it is in Member States under the General Data Protection Regulation, as well as setting out a strategic approach to the issues concerning international transfers of personal data.
First Vice-President Timmermans said: “Our proposals will complete the EU data protection framework. They will ensure that the privacy of electronic communications is protected by up to date and effective rules, and that European institutions will apply the same high standards that we expect from our Member States.”
Andrus Ansip, Vice-President for the Digital Single Market said: “Our proposals will deliver the trust in the Digital Single Market that people expect. I want to ensure confidentiality of electronic communications and privacy. Our draft ePrivacy Regulation strikes the right balance: it provides a high level of protection for consumers, while allowing businesses to innovate.”
Věra Jourová, Commissioner for Justice, Consumers and Gender Equality said: “The European data protection legislation adopted last year sets high standards for the benefit of both EU citizens and companies. Today we are also setting out our strategy to facilitate international data exchanges in the global digital economy and promote high data protection standards worldwide.”