Forrester does not pull punches when it comes to the impact AI can have. The research firm expects companies driven by insights (i.e., from data and AI) to significantly outperform those that don’t or can’t.
That difference will have huge consequences. Perhaps the big players will keep getting bigger since they have the resources to invest in better AI. Or maybe savvy young companies will use AI to outmaneuver old giants. Suffice to say, there will be winners and losers.
Read the full Forrester article here.
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