Large organisations understand that customer experience is now what makes them stand out from the crowd.To help you evolve a robust social customer care programme and make sure you are able to handle interactions at scale, we’ve put together a helpful playbook, based on 10 essential building blocks, to help you better understand how you can:

  • Ensure buy-in from the C-suite
  • Understand the foundations of an effective social customer care plan
  • Deploy enterprise-grade technology
  • Scale up provision
  • Manage multiple teams in different locations
  • Effectively mine social data
  • Measure performance
  • Show what your engagement programme is worth

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